“To Sell is Human” by Daniel H. Pink

Fundamentals of human psychology – “The true salesman is an idealist and an artist. – Our desire both to improve the world and to provide that world with something it didn’t know it was missing. Moving others doesn’t require that we neglect these nobler aspects of our nature. Today it demands that we embrace them. It begins and ends by remembering that to sell is human” ( Pink, Daniel).